Arizona Home Talk

So what’s a home seller to do? What does it take to sell a house today?

If your job or life circumstances leave you no alternative other than to sell in this market, you must be prepared to go well beyond the usual feints and gimmicks if you want to get potential buyers in the front door and, ultimately, to the closing table. By all means, feng shui the living room, bury a statue of St. Joseph in the front yard and bake brownies before the open house.

But if you really want to sell the place, you need to think and act like a salesperson. Most important, you must separate your emotional attachment to your family home from your financial interest in your family’s largest asset. Selling a house is business, and you must approach the sale in a businesslike manner.

Here are seven points to keep in mind:

1. DON’T WAIT AROUND.

Even in the better housing areas, it’s taking a long time to sell houses; and in the hardest-hit metro areas, inventories of unsold homes are stretching well past 180 days.

So, don’t try to sit out the market. That’s what hundreds of other timid sellers are doing, each of them hoping — somehow, some way — that hanging on the sidelines will improve prices and, ultimately improve his or her chances for selling success. It won’t. Not if you expect to sell anytime soon. If you want your place sold, the best way to make sure that happens is to put it up for sale.

Obviously, you should take advantage of your local market cycles — early spring is usually better for selling in much of the country — but otherwise don’t try timing the market. You won’t have any better luck than a stock trader who’s always holding out for the market highs or lows.

2. FIX IT UP AND CLEAN IT UP.

Buyers are taking your house out on a date. It has to make a good impression.

Don’t spend a lot of money — absolutely no big-ticket renovations — but do see that everything is in good repair. And give the place a new paint job and a general sprucing up. (Caution: This won’t necessarily give you any pricing advantage over less fixed-up places, but it will attract buyers and keep them interested.)

As you get closer to the date that the house actually goes up for sale, start moving out by decluttering the place. No buyer wants to see a house filled to the rafters with other people’s things. They want to imagine their stuff filling the place. “Stage” the place with only enough furniture to make it look livable; put the rest in storage.

3. PRICE IT CHEAPLY.

Don’t fight the market by trying to price your house at bubble-era levels or by factoring in all those improvements you made. It won’t fly.

Set a realistic, salable price on day one. Don’t let the house hang around on the market as you gradually lower the price. Forget what you think the house should be worth or what it was worth three years ago. That’s not what it’s worth today.

Smart buyers will be looking for bargains. So you must set your price below comparable nearby properties. Look at the asking prices of neighboring houses, and set your price to beat them. If prices in your area are generally down 20% from where they were at the bubble peak in 2005, then price your house 25% to 30% below its peak bubble value. Your area down 40%? Be prepared to take just half of what the house was worth three years ago. Yes, it’s painful. But if you want to sell, you don’t have much choice.

Source: David Crook. Author of The Wall Street Journal. Complete Real Estate Investing Guide.